Defiant Doorknobs

November 23rd 2019

In 2018, I gave art direction to Juan Biancardi on my team to create content for Defiant doorknobs. We used the data for this category to help us promote the most important product attributes. Once we knew the attributes we followed the Rich Content brand guidelines which I had the team create starting at the end of 2017.

The team's approach is to use vector illustration to create isometric views of products so that we can help the customer understand the dimensionality of products and the various features for each product type.

Screenshot of the product page with Defiant doorknob rich content.

The Home Depotvectorillustrationisometric