Visionary Storytelling, Operational Excellence, Brand Growth
Creative leader with a track record of building emotionally resonant brand campaigns and scaling design systems across digital, retail, and social platforms. Blends creative storytelling with operational strategy to drive measurable results. Brings sharp creative vision, cross-functional leadership, and a data-informed approach to every engagement. Expert in creative operations optimization and experienced in leveraging generative AI and creative automation to scale content production while maintaining quality and brand consistency. Brings sharp creative vision, cross-functional leadership, and a data-informed approach to every engagement.
Trusted by The Home Depot, Delta Air Lines, and other national brands.
$7M Campaign Results | 42M+ Impressions.
Led and mentored diverse creative teams of 13+.
136% increase in design productivity.
I'm searching for my next big creative challenge. Let's create something iconic together!
I'm searching for my next big creative challenge. Let's create something iconic together!
Skills
Creative Leadership
Skilled at leading and mentoring multidisciplinary teams (10-15+ members) across design, production, and strategy, fostering innovation and collaboration.
Brand Identity & Strategic Vision
Expertise in developing creative strategies, evolving brand identity, and establishing design systems aligned with business goals.
Integrated Campaign Execution
Creates concept-driven campaigns across digital, print, social, retail, and video, ensuring narrative cohesion and audience relevance.
Stakeholder Collaboration
Collaborates with executives, marketers, and product leaders to translate business goals into actionable creative strategies.
Art Direction & Design Excellence
Applies expert knowledge of layout, typography, composition, and visual storytelling to produce high-impact creative that connects emotionally and performs commercially.
Project Management
Experienced in handling multiple projects, optimizing workflows, and ensuring on-time, high-quality deliverables within budget.
Data-Driven Insights
Skilled in leveraging market research and analytics to inform strategies and enhance campaign performance.
Presentation & Influence
Presents creative concepts and rationale to senior leadership with clarity and confidence, building alignment and trust at all levels.
Cross-Functional Collaboration
Partners seamlessly with UX, content strategy, product, and engineering teams to deliver cohesive end-to-end customer experiences.
Workflow Optimization
Improves efficiency through creative operations leadership, automation tools, and agile production models without sacrificing quality.
Data-Informed Creativity
Leverages analytics, A/B testing, and audience insights to refine creative direction and enhance performance.
Innovation & Emerging Tech
Embraces emerging tools, generative AI, and automation to scale creative impact and future-proof processes.
Technical Skills
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Motion Graphics & Video Editing (After Effects)
- Print Production & Prepress
- UX/UI Design & Wireframing (Figma)
- Social (Innervate, Hootsuite)
- CRM & Project Management (Workfront, ClickUp, Airtable)
- Programming & Coding (JavaScript, PHP, HTML, CSS, MySQL)
- Generative AI (Midjourney, ChatGPT, Claude, Gemini, Firefly)
- Microsoft Office (Word, PowerPoint, Excel, Outlook, Teams)
- Analytics (Google Analytics, Innervate, HubSpot, Tableau)
How I Work
🔍 Strategy-First, Always
Every project starts with listening, learning, and aligning with business goals. I believe great creative comes from clear insights, audience empathy, and a smart strategy.
🎯 Creative with Purpose
Whether it’s digital, print, social, or video, my goal is always the same: build meaningful connections that drive real results. I focus on design that performs, not just design that looks good.
⚙️ Driven by Innovation & Efficiency
I embrace emerging tools, AI, and automation to streamline creative workflows, improve decision-making, and free up teams to focus on higher-impact work.
🤝 Collaborative Leadership
I lead with clarity, curiosity, and trust—mentoring teams to push creative boundaries while building alignment across departments.
🚀 Future-Minded Execution
From concept to launch, I ensure work is scalable, measurable, and crafted for evolving platforms and audiences. I’m always thinking two steps ahead—without losing sight of the present.
📈 Storytelling That Scales
I craft narratives that are not only creatively compelling but also built to grow with the brand. By balancing big ideas with performance metrics, I ensure every piece of content supports both storytelling and business outcomes.
Leadership Style
🌟 Lead with Empathy
I listen first. Understanding people—how they work, what motivates them, and what challenges they face—is key to building trust and bringing out their best.
🧭 Set Vision with Clarity
I communicate the “why” behind every initiative, aligning teams around a clear direction while giving them ownership and space to explore.
🤝 Create Safe Creative Space
I cultivate an environment where teams feel supported to take risks, share bold ideas, and challenge convention—without fear of failure.
🔄 Mentor Through Momentum
I develop people by identifying their strengths and providing real opportunities to stretch, grow, and lead—not just by giving feedback, but by investing in their growth.
⚡ Stay Calm in the Chaos
I lead confidently through ambiguity and pressure, making decisions that balance speed and quality while keeping morale high and focus sharp.
📣 Champion Team Wins
I spotlight team successes, big and small. I believe recognition fuels motivation, and when one person wins, we all win.
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