Creative Director | Integrated Campaigns, Creative Systems, Brand Leadership

The Home Depot, Atlanta, Georgia • Associate Creative Director

11/2018 – 5/2025

Working remotely since 2020.

• Defined and championed the creative vision for omnichannel marketing campaigns, aligning brand positioning, customer journey strategy, and audience insights with business objectives.
• Authored and led a delivery-focused creative experience to reposition fast fulfillment as a core customer benefit, shaping campaign themes, content strategy, and execution across digital, retail, and performance channels.
• Defined campaign-level creative frameworks for seasonal moments and brand events, establishing narrative through-lines that aligned merchandising priorities, customer intent, and omnichannel execution.
• Led strategic ideation and creative alignment sessions to define event branding systems, brand explorations, and campaign themes, establishing clear creative territories and narrative frameworks that guided execution across channels and teams.
• Led creative development and execution for integrated campaigns across digital, print, social, retail, and video, ensuring consistent storytelling and measurable campaign performance.
• Directed go-to-market strategy and visual execution for a new delivery landing page on homedepot.com, generating over 42 million impressions and nearly $7 million in attributed revenue within five months.
• Created emotionally resonant concepts by collaborating with content strategy, audience marketing, and analytics teams to translate customer data and cultural trends into compelling creative briefs.
• Managed and mentored a multidisciplinary team of designers, copywriters, and content creators, improving output by 136 percent while building a high-performing and feedback-driven creative culture.
• Built and maintained a comprehensive brand identity system, including visual design systems, typography, color palettes, and messaging frameworks used across digital and retail channels.
• Established a scalable creative operations organization by hiring and leading a project management team, formalizing intake, prioritization, and SLAs, and creating governance structures that increased cross-functional alignment and reduced project timelines by 56 percent.
• Scaled development of over 300,000 enhanced product pages by building a proprietary automation tool that connected APIs to export branded creative assets at scale.
• Integrated generative AI and creative automation tools to scale digital content production while maintaining quality and brand consistency.
• Partnered with product, UX, marketing, and engineering partners to ensure creative output aligned with campaign goals, customer experience priorities, and key performance metrics.
• Applied mobile-first and accessible design practices to improve usability across platforms, resulting in an 18 percent improvement in user satisfaction scores.

The Home Depot, Atlanta, Georgia • Art Director

10/2016 – 11/2018

• Directed creative strategy and execution for over 100,000 product pages and digital assets across DTC, e-commerce, and retail channels, resulting in a 7 percent increase in add-to-cart rates and a 5 percent reduction in returns.
• Directed the creation of custom iconography and editorial-style visuals to enhance brand storytelling and differentiate product presentation across platforms.
• Guided creative ideation sessions that shaped campaign narratives and visual concepts, driving audience relevance and alignment with evolving brand goals.
• Oversaw campaign development for seasonal marketing and product launches, combining video production, UX strategy, and A/B testing to improve engagement and conversion.
• Provided hands-on art direction and execution in layout, typography, and composition to ensure creative quality and brand alignment across all deliverables.
• Directed end-to-end email operations for the Home Decorators Collection, leading a team to design, optimize, and execute high-impact email campaigns.
• Developed and implemented scalable brand style guides and design systems, including typography, color, and grid standards, to maintain consistency across all customer touchpoints.
• Led a multidisciplinary team of designers, illustrators, and 3D artists, while establishing performance KPIs and onboarding processes that improved creative team output and cohesion.
• Presented design rationale and strategic creative recommendations to senior stakeholders, securing buy-in and aligning creative output with business objectives.
• Spearheaded creative operations optimization, improving efficiency by 136 percent through workflow streamlining, automation tools, and agile sprint methodologies.
• Collaborated with UX, marketing, product, and merchandising teams to produce cohesive multi-platform campaigns, including social, email, landing pages, and in-store signage.

The Home Depot, Atlanta, Georgia • Senior Web Designer

08/2015 – 10/2016

• Led concept development and visual execution for over 5,000 enriched product pages, applying foundational design principles, including visual hierarchy, balance, contrast, and typography to enhance clarity, usability, and customer engagement.
• Designed and implemented a scalable content production workflow, improving creative team efficiency and maintaining visual consistency across large volumes of web content.
• Demonstrated deep understanding of responsive design, grid systems, and mobile-first best practices, ensuring assets rendered effectively across devices and supported intuitive user interaction.
• Built a JavaScript-based tool to automate asset exports via API processing, increasing production speed and enabling rich media integration while reducing repetitive design labor.
• Provided design direction and mentorship to junior creatives, offering hands-on critique and reinforcing design principles such as the rules of Gestalt, proportion, and color theory to elevate team output.
• Collaborated cross-functionally with UX, technology, and product teams to ensure seamless translation of visual concepts into functional, accessible experiences that aligned with business goals and web standards.
• Produced actionable performance reports for senior leadership, tying design decisions to data-driven results such as bounce rate reduction, time-on-page increase, and improved conversion paths.
• Applied knowledge of UI patterns, content structure, and white space to create visually clean conversion-optimized designs that met both user needs and business KPIs.