The Home Depot, Atlanta, Georgia • Associate Creative Director

11/2018 – Present

Working remotely since 2020.

Directed creative strategy for high-visibility projects, partnering with stakeholders and external agencies to align with marketing objectives and achieve budget-conscious results.

• Defined and championed the creative vision for omnichannel marketing campaigns, aligning brand positioning, customer journey strategy, and audience insights with business objectives.
• Led creative development and execution for integrated campaigns across digital, print, social, retail, and video, ensuring consistent storytelling and measurable campaign performance.
• Directed go-to-market strategy and visual execution for a new delivery landing page on homedepot.com, generating over 42 million impressions and nearly $7 million in attributed revenue within five months.
• Created emotionally resonant concepts by collaborating with content strategy, audience marketing, and analytics teams to translate customer data and cultural trends into compelling creative briefs.
• Managed and mentored a multidisciplinary team of designers, copywriters, and content creators, improving output by 56 percent while building a high-performing and feedback-driven creative culture.
• Scaled development of over 300,000 enhanced product pages by building a proprietary automation tool that connected APIs to export branded creative assets at scale.
• Built and maintained a comprehensive brand identity system, including visual design systems, typography, color palettes, and messaging frameworks used across digital and retail channels.
• Collaborated with product, UX, marketing, and engineering partners to ensure creative output aligned with campaign goals, customer experience priorities, and key performance metrics.
• Applied mobile-first and accessible design practices to improve usability across platforms, resulting in an 18 percent improvement in user satisfaction scores.
• Integrated generative AI and creative automation tools to scale digital content production while maintaining quality and brand consistency.

The Home Depot, Atlanta, Georgia • Art Director

10/2016 – 11/2018

Led cross-functional creative teams, ensuring cohesive brand messaging and elevating product presentation across digital touchpoints.

• Directed creative strategy and execution for over 100,000 product pages and digital assets across DTC, e-commerce, and retail channels, increasing add-to-cart rates by 7 percent and reducing returns by 5 percent.
• Developed and implemented scalable brand style guides and design systems, including typography, color, and grid standards, to maintain consistency across all customer touchpoints.
• Led a multidisciplinary team of designers, illustrators, and 3D artists while establishing performance KPIs and onboarding processes that improved creative team output and cohesion.
• Oversaw campaign development for seasonal marketing and product launches, combining video production, UX strategy, and A/B testing to improve engagement and conversion.
• Directed the creation of custom iconography and editorial-style visuals to enhance brand storytelling and differentiate product presentation across platforms.
• Presented design rationale and strategic creative recommendations to senior stakeholders, securing buy-in and aligning creative output with business objectives.
• Spearheaded creative operations optimization, improving efficiency by 136 percent through workflow streamlining, automation tools, and agile sprint methodologies.
• Guided creative ideation sessions that shaped campaign narratives and visual concepts, driving audience relevance and alignment with evolving brand goals.
• Provided hands-on art direction and execution in layout, typography, and composition to ensure creative quality and brand alignment across all deliverables.
• Collaborated with UX, marketing, product, and merchandising teams to produce cohesive multi-platform campaigns, including social, email, landing pages, and in-store signage.
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The Home Depot, Atlanta, Georgia • Senior Web Designer

08/2015 – 10/2016

Designed and executed creative strategies for digital content, enhancing product presentation and user engagement.

• Led concept development and visual execution for over 5,000 enriched product pages, applying foundational design principles, including visual hierarchy, balance, contrast, and typography to enhance clarity, usability, and customer engagement.
• Designed and implemented a scalable content production workflow, improving creative team efficiency and maintaining visual consistency across large volumes of web content.
• Demonstrated deep understanding of responsive design, grid systems, and mobile-first best practices, ensuring assets rendered effectively across devices and supported intuitive user interaction.
• Built a JavaScript-based tool to automate asset exports via API processing, increasing production speed and enabling rich media integration while reducing repetitive design labor.
• Provided design direction and mentorship to junior creatives, offering hands-on critique and reinforcing design principles such as the rules of Gestalt, proportion, and color theory to elevate team output.
• Collaborated cross-functionally with UX, technology, and product teams to ensure seamless translation of visual concepts into functional, accessible experiences that aligned with business goals and web standards.
• Produced actionable performance reports for senior leadership, tying design decisions to data-driven results such as bounce rate reduction, time-on-page increase, and improved conversion paths.
• Applied knowledge of UI patterns, content structure, and white space to create visually clean conversion-optimized designs that met both user needs and business KPIs.