Introduction
I’m a creative leader with over 17 years of experience building and evolving brand identities, scaling creative teams, and delivering digital campaigns that drive results. My approach blends bold, storytelling-first thinking with a strategic mindset and a deep understanding of the technologies that power modern marketing.
From launching content that generates tens of millions of impressions to leading high-performing cross-functional teams, I thrive at the intersection of design, strategy, and innovation. I’ve helped enterprise brands like The Home Depot and Delta Air Lines evolve their digital presence, optimize workflows, and achieve measurable growth.
Whether mentoring designers, directing multi-channel campaigns, or implementing process improvements with automation and AI, I lead with curiosity, clarity, and a passion for building what’s next.
When I’m not working, I’m still creating—exploring design trends, emerging tech, or collaborating on community-focused storytelling projects. I believe the best creative work doesn’t just look good—it moves people, solves problems, and makes an impact.
Let’s make something meaningful.
What You'll See in My Portolio
My portfolio includes work from my previous roles at The Home Depot, Delta Air Lines, freelance projects, and college coursework.
- High-visibility brand campaigns
- Digital-first design systems
- Data-informed creative strategy
- UX + performance-driven content
- AI-integrated creative workflows
- Cross-platform storytelling (web, social, video, print)
How I Work
🔍 Strategy-First, Always
Every project starts with listening, learning, and aligning with business goals. I believe great creative comes from clear insights, audience empathy, and a smart strategy.
🎯 Creative with Purpose
Whether it’s digital, print, social, or video, my goal is always the same: build meaningful connections that drive real results. I focus on design that performs, not just design that looks good.
⚙️ Driven by Innovation & Efficiency
I embrace emerging tools, AI, and automation to streamline creative workflows, improve decision-making, and free up teams to focus on higher-impact work.
🤝 Collaborative Leadership
I lead with clarity, curiosity, and trust—mentoring teams to push creative boundaries while building alignment across departments.
🚀 Future-Minded Execution
From concept to launch, I ensure work is scalable, measurable, and crafted for evolving platforms and audiences. I’m always thinking two steps ahead—without losing sight of the present.
📈 Storytelling That Scales
I craft narratives that are not only creatively compelling but also built to grow with the brand. By balancing big ideas with performance metrics, I ensure every piece of content supports both storytelling and business outcomes.
Leadership Style
🌟 Lead with Empathy
I listen first. Understanding people—how they work, what motivates them, and what challenges they face—is key to building trust and bringing out their best.
🧭 Set Vision with Clarity
I communicate the “why” behind every initiative, aligning teams around a clear direction while giving them ownership and space to explore.
🤝 Create Safe Creative Space
I cultivate an environment where teams feel supported to take risks, share bold ideas, and challenge convention—without fear of failure.
🔄 Mentor Through Momentum
I develop people by identifying their strengths and providing real opportunities to stretch, grow, and lead—not just by giving feedback, but by investing in their growth.
⚡ Stay Calm in the Chaos
I lead confidently through ambiguity and pressure, making decisions that balance speed and quality while keeping morale high and focus sharp.
📣 Champion Team Wins
I spotlight team successes, big and small. I believe recognition fuels motivation, and when one person wins, we all win.
Location
Open for Remote work.
I have successfully led a team of talented designers and have worked remotely in a cross-functional capacity since 2020.
Also Available For Hybrid, On-Site Work.
I live in Eagle Mountain, Utah, and can travel to these nearby cities for work.
- Lehi
- Provo
- Orem
- Draper
- Salt Lake City
- Sandy
- South Jordan
- Lindon
- American Fork
- Murray
- Herriman
- West Jordan