About Me

I am an experienced art director and graphic designer with an aptitude for generating creative ideas. I research and collect data providing problem-solving design ideation. Exceptional collaborative and interpersonal skills and enjoy working cross-functionally with multiple teams simultaneously. Capable of managing numerous projects, working independently as a self-starter, and structuring prioritization of project tasks to meet tight deadlines for multi-million dollar projects. Possess a strong understanding of design principles, layout, fonts, color theory, and the limitations associated with delivering creative for multiple media outlets. I have created materials for print, web, and motion graphics and keep up with current industry trends. Able to manage and coordinate graphic design projects from concept through completion.

I currently manage a team of 8 graphic designers, a manager, and two project managers creating rich content for product information pages at The Home Depot.

Knowledge
  • Adobe Creative Suite
  • Graphic Design
  • Elements and Principles of Design
  • Web Design
  • Brand Identity
  • Vector Illustration
  • Art Direction
  • Project Management
Programming Languages
  • HTML
  • CSS
  • JavaScript
  • PHP
  • MYSQL
  • Adobe ExtendScript
Design Software
  • Photoshop
  • Illustrator
  • InDesign
  • Dreamweaver
  • AfterEffects
Office Software
  • Excel
  • Word
  • PowerPoint
  • Outlook
  • Teams
  • Slack
  • Workfront
Experience

The Home Depot


Senior Manager Rich Content

November 2018 - Current

  • For private brand items, increased gross demand 23.7%, increased net sales 21.2%, increased orders 23.7%, increased product page visits 26.1%.
  • Manage a team of web designers, a manager, project managers, illustrators, and 3D artists creating assets for homedepot.com.
  • I write really cool scripts for InDesign that automate the creation of multiple documents with unique data pulled from The Home Depot's product database.
  • I create web-based tools that query multiple APIs automating the pulling of product information so that it can be organized for the scripts I wrote for InDesign automatically creating multipage documents.
  • Provide creative direction for the team of designers following a set of brand guidelines I created that match the standards of homedepot.com.
  • Work cross-functionally with UX, Category Experience, Brand Advocates, CRM, Social, Packaging, OLA, Print, and Signage to align creative and share tools.
  • Track all projects through Workfront capturing data such as project timelines, hours logged, proofs, and amount of product pages enriched. Create automated reporting using the Workfront tools to track quarterly and yearly goals.

Manager, Online Art Direction

October 2016 - November 2018

  • Manage a team of web designers, illustrators, and 3D artists creating assets for homedepot.com.
  • Provide creative direction to creative team, 3rd party vendors, and/or agencies.
  • Plan, align and execute projects to a calendar to match marketing objectives and production goals.
  • Recruit, hire and manage a team of designers, illustrators, and 3D artists while developing key performance indicators to define the success of digital creative.
  • Create reports that reflect the team’s performance and project schedules.
  • Improve processes related to project fulfillment and execution of creative.
  • Proactively identify and resolve strategic issues that might impair the team’s ability to meet goals and objectives.
  • Research new digital technologies and provide strategic thinking to drive profitable growth while being a thought leader and subject matter expert for digital marketing.
  • Maintain cross-functional relationships with online creative partners such as .com creative (homepage/category pages), IT, UX, Testing, Email, and Online Banners to maintain omnichannel messaging.

Senior Web Designer

August 2015 - October 2016

  • Responsible for concept development and the execution of online creative deliverables for product information pages.
  • Developed a successful workflow for creating content at scale.
  • Created an online tool using JavaScript for gathering and processing online assets for inline rich content.
  • Provide creative direction to junior designers including process enhancements and industry best practices while monitoring progress.
  • Personally created content for 1,890+ product information pages in 2016 while working on multiple projects simultaneously maintaining attention to detail.
  • Maintain cross-functional relationships with user experience, technology, developer, product information page, and internal CMS teams.
  • Mentor and train junior associates using industry standards and past experiences.
  • Created online tool for tracking thousands of products and their production status for reporting to senior leaders.

Delta Air Lines


Senior Graphic Designer

March 2008 - August 2015

  • Design images, advertising, promotional material, web-based media, motion graphics, and airport signage using leading-edge design software both domestically and internationally supporting multiple divisions within Delta utilizing all current brand identity standards.
  • Coordinate with internal and external clients, vendors, and agency partners while determining appropriate production methods, material requirements, brand adherence, and cost estimates.
  • Successfully designed all physical and digital airport signage for Delta’s Sky Priority program to be used in over 350 airports worldwide.
  • Designed user interface for a giant tablet device to showcase Delta products and services to be used in multiple locations.
  • Designed motion graphics for stadium LED signage to support sponsorship of baseball, football, hockey, basketball, and soccer.
  • Support the US Marketing team with creating all internal channels such as in-flight entertainment screens, gate information display ads, print ads, and digital LED billboards.
  • Developed and implemented system for input of creative requests through an intranet web form that automatically enters into a project tracking system for a team of 6+ designers to track progress. No system of tracking creative requests existed previously.
  • Created and maintain a file sharing server supporting the design team that did not exist previously.
  • Introduced an intranet brand awareness site for Delta that receives 70,000+ pageviews per year to deliver brand guidelines and overall aspects of the brand identity globally.
  • Manage projects from start to finish ensuring adherence to deadline, budget, and project brief.
  • Work with internal and external groups through cross-functional methods promoting successful execution of corporate branding and identity.
Education

Kennesaw State University


Bachelor of Fine Arts, Concentration: Graphic Design

  • Magna Cum Laude 3.8 GPA
  • Dean's List
  • Senior of the Year