CREATIVE DIRECTOR | BRAND LEADERSHIP | ART DIRECTION
Creative & Brand Leader
Creative leadership that connects strategy, craft, teams, and business performance.
Creative and brand leader with 18 years of experience directing integrated campaigns, brand systems, digital experiences, and multidisciplinary teams across enterprise retail, e-commerce, B2B SaaS, aviation, and consulting. I translate business priorities and audience insight into distinctive creative work, then build the teams and systems required to deliver it at scale.
18 Years
Creative, brand, and design experience.
13
Maximum Direct Reports
$7M
Attributed Campaign Revenue
42M+
Campaign Impressions
Additional results include a 136% increase in production capacity and a 56% reduction in project timelines.
What I Lead
Creative Direction & Integrated Campaigns
Concept development, creative strategy, art direction, visual storytelling, and integrated execution across digital, social, retail, email, video, performance, print, environmental, and experiential channels.
Brand Strategy and Systems
Brand positioning, visual identity, messaging frameworks, brand guidelines, design systems, governance, digital brand experience, and scalable tools that create consistency across customer touchpoints.
Art Direction & Design Leadership
Hands-on creative judgment across typography, composition, visual systems, digital design, campaign craft, photography and motion direction, critique, and quality standards.
Teams, Operations, and Scale
Multidisciplinary team leadership, coaching, agency and contractor direction, resource planning, creative operations, workflow design, governance, and production systems built to improve both creative quality and delivery.
Selected Work
A selection of work demonstrating integrated campaign leadership, brand systems, enterprise-scale execution, and measurable business impact.
Building Brand and Digital Systems in Parallel
CompanyCam
Led brand strategy and design-system direction during a compressed leadership transition, translating customer and stakeholder research into a clearer brand foundation while guiding a scalable website system from Craft to Webflow.
4 Weeks
Initial Sprint
2 Workstreams
Brand + Website
9 Areas
Cross-Channel Audit
Making Fast Delivery a Brand Advantage
The Home Depot Delivery Landing Page
Led creative strategy and digital experience for a $16M campaign repositioning fast delivery as a core customer value proposition across digital, retail, and performance channels.
$16M
Campaign Supported
42M+
Impressions
$7M+
Attributed Revenue
Scaling Enhanced Content Across 300,000 Product Pages
The Home Depot Product Experience
Owned the end-to-end creation and implementation of Amazon A+ type inline content across more than 300,000 product pages within approximately two months.
300K+
Product Pages
2 Month
Rollout
Scalable
API-Driven
Templates
Building a Global Brand Experience
Delta Air Lines
Developed global brand, advertising assets, digital and print signage, environmental, and experiential creative. Led digital and print wayfinding signage for 350+ airports.
350+
Airports
Global
USA, EMEA, LATAM
Partners
Agency Support
Creative Leadership Beyond the Work
I have led multidisciplinary teams of up to 13 across design, 3D, project management, business operations, web, video, multimedia, and brand enablement. My leadership experience spans hiring, mentoring, critique, development planning, creative standards, organizational design, agency direction, executive presentations, and cross-functional partnership.
Build Strong Creative Teams
Create clear expectations, provide substantive critique, develop talent, and give people ownership appropriate to their strengths and growth.
Connect Creative and Business Leadership
Translate creative decisions into audience, customer, operational, and business terms for senior stakeholders across Marketing, Product, UX, Engineering, Merchandising, and executive leadership.
Build Systems That Protect Quality at Scale
Established creative operating models that increased production capacity by 136% and reduced project timelines by 56% while maintaining creative standards.
Creative Technology and Modern Workflows
I use technology to extend creative capability, from generative AI and automation to APIs, design systems, and custom development. I have integrated ChatGPT, Claude, Midjourney, Adobe Firefly, JavaScript, and API-based workflows into creative production, and independently developed a Node.js-based ideation platform using ChatGPT and Claude. The objective is practical: accelerate exploration and repetitive production while preserving human creative judgment and brand quality.
Experience Across Enterprise, Growth-Stage, and Global Brands
CompanyCam | The Home Depot | Delta Air Lines | Independent Creative Direction
Career progression spanning senior design craft, art direction, enterprise creative leadership, independent brand strategy, and Director-level brand leadership across B2B and B2C organizations.
