CREATIVE DIRECTOR PORTFOLIO

Creative Director and Brand Leader

I lead integrated campaigns, brand systems, digital experiences, and multidisciplinary creative teams across B2B SaaS, enterprise retail, e-commerce, and aviation.

Career results include nearly $7 million in attributed revenue, more than 42 million campaign impressions, a 136% increase in creative production capacity, and content scaled across more than 300,000 product pages.

Currently Director of Brand at CompanyCam. Former Senior Manager, Creative at The Home Depot.

creative director matthew daniel wearing a brown suit jacket with a white button down shirt and he is wearing brown square-framed glasses
View Selected Work
Resume

$7M

Attributed Campaign Revenue

42M+

Campaign Impressions

300k+

Product Pages Enhanced

13

Maximum Direct Reports

Additional results include a 136% increase in production capacity and a 56% reduction in project timelines.

MOST RECENT LEADERSHIP ROLE

Director of Brand

Led brand strategy, creative direction, visual identity, digital experience, and multidisciplinary creative execution for a B2B SaaS company.

  • Managed seven full-time direct reports across art direction, web design, brand enablement, video production, and multimedia production.
  • Current mandate included a comprehensive brand evolution, development of company-wide brand guidelines, and the full redesign of approximately 30 corporate website pages and templates.
  • Owned the brand positioning, archetype, voice, messaging, visual identity, user experience, content direction, design system, reusable components, selected development, and implementation coordination.
  • Led the migration from Craft CMS 4 to Webflow and partnered with the SVP and senior leaders across Marketing, Product, and Product Marketing.

Current initiatives are targeted for launch on September 30, 2026.

Selected Work

A selection of work demonstrating integrated campaign leadership, brand systems, enterprise-scale execution, and measurable business impact.

Building Brand and Digital Systems in Parallel

CompanyCam

Led brand strategy and design-system direction during a compressed leadership transition, translating customer and stakeholder research into a clearer brand foundation while guiding a scalable website system from Craft to Webflow.

4 Weeks
Initial Sprint
2 Workstreams
Brand + Website
9 Areas
Cross-Channel Audit
View CompanyCam Work

Making Fast Delivery a Brand Advantage

The Home Depot Delivery Landing Page

Led creative strategy and digital experience for a $16M campaign repositioning fast delivery as a core customer value proposition across digital, retail, and performance channels.

$16M
Campaign Supported
42M+
Impressions
$7M+
Attributed Revenue
View Delivery Landing Page Work

Scaling Enhanced Content Across 300,000 Product Pages

The Home Depot Product Experience

Owned the end-to-end creation and implementation of Amazon A+ type inline content across more than 300,000 product pages within approximately two months.

300K+
Product Pages
2 Month
Rollout
Scalable
API-Driven
Templates
View Scalable Dynamic Work

Building a Global Brand Experience

Delta Air Lines

Developed global brand, advertising assets, digital and print signage, environmental, and experiential creative. Led digital and print wayfinding signage for 350+ airports.

350+
Airports
Global
USA, EMEA, LATAM
Partners
Agency Support
View Delta Work
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What I Lead

Creative Direction & Integrated Campaigns

Concept development, creative strategy, art direction, visual storytelling, and integrated execution across digital, social, retail, email, video, performance, print, environmental, and experiential channels.

Brand Strategy and Systems

Brand positioning, visual identity, messaging frameworks, brand guidelines, design systems, governance, digital brand experience, and scalable tools that create consistency across customer touchpoints.

Art Direction & Design Leadership

Hands-on creative judgment across typography, composition, visual systems, digital design, campaign craft, photography and motion direction, critique, and quality standards.

Teams, Operations, and Scale

Multidisciplinary team leadership, coaching, agency and contractor direction, resource planning, creative operations, workflow design, governance, and production systems built to improve both creative quality and delivery.

All Projects/Portfolio

See Full Portfolio
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