CREATIVE DIRECTOR PORTFOLIO

Creative Director and Brand Leader

I lead integrated campaigns, brand systems, digital experiences, and multidisciplinary creative teams across B2B SaaS, enterprise retail, e-commerce, and aviation.

Career results include nearly $7 million in attributed revenue, more than 42 million campaign impressions, a 136% increase in creative production capacity, and content scaled across more than 300,000 product pages.

Currently Director of Brand at CompanyCam. Former Senior Manager, Creative at The Home Depot.

creative director matthew daniel wearing a brown suit jacket with a white button down shirt and he is wearing brown square-framed glasses
View Selected Work
Resume

$7M

Attributed Campaign Revenue

42M+

Campaign Impressions

300+

Product Pages Enhanced

13

Maximum Direct Reports

Additional results include a 136% increase in production capacity and a 56% reduction in project timelines.

CURRENT LEADERSHIP ROLE

Director of Brand

Lead brand strategy, creative direction, visual identity, digital experience, and multidisciplinary creative execution for a B2B SaaS company.

  • Manage seven full-time direct reports across art direction, web design, brand enablement, video production, and multimedia production.
  • Current mandate includes a comprehensive brand evolution, development of company-wide brand guidelines, and the full redesign of approximately 30 corporate website pages and templates.
  • Own the brand positioning, archetype, voice, messaging, visual identity, user experience, content direction, design system, reusable components, selected development, and implementation coordination.
  • Lead the migration from Craft CMS 4 to Webflow and partner with the President and senior leaders across Marketing, Product, and Product Marketing.

Current initiatives are targeted for launch on September 30, 2026.

Selected Work

A selection of work demonstrating integrated campaign leadership, brand systems, enterprise-scale execution, and measurable business impact.

Making Fast Delivery a Brand Advantage

The Home Depot Delivery Landing Page

Led creative strategy and digital experience for a $16M campaign repositioning fast delivery as a core customer value proposition across digital, retail, and performance channels.

$16M
Campaign Supported
42M+
Impressions
$7M+
Attributed Revenue
View Delivery Case Study

Scaling Enhanced Content Across 300,000 Product Pages

The Home Depot Product Experience

Owned the end-to-end creation and implementation of Amazon A+ type inline content across more than 300,000 product pages within approximately two months.

300K+
Product Pages
2 Month
Rollout
Scalable
API-Driven
Templates
View Content Case Study

Building a Global Brand Experience

Delta Air Lines

Developed global brand, advertising assets, digital and print signage, environmental, and experiential creative. Led digital and print wayfinding signage for 350+ airports.

350+
Airports
Global
USA, EMEA, LATAM
Partners
Agency Support
View Delta Work
See Full Portfolio

What I Lead

Creative Vision and Art Direction

I translate business strategy, audience insight, and cultural context into clear creative territories, campaign concepts, visual direction, and integrated customer experiences across paid social, digital, retail, environmental, and experiential channels.

Brand Strategy and Systems

I develop positioning, narratives, visual identities, brand guidelines, design systems, and governance frameworks that help organizations express their brands consistently across channels and touchpoints.

Teams, Operations, and Scale

I build and lead multidisciplinary teams, direct agencies and contractors, improve creative workflows, and create systems that increase capacity without lowering the creative standard.

All Projects/Portfolio

See Full Portfolio
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