Matthew Daniel

Buckle Up
Year 2010
Applications Photoshop, Illustrator
Categories Branding, Delta Air Lines
Project Goal

An internal team at Delta Air Lines asked me to support a ground crew initiative at ATL to promote using seat belts on ground service equipment for safety.

Solution

I created a design that looked like a seatbelt going across the waist of the t-shirts, which the ground service crew would wear, increasing the awareness of seatbelt safety.