Matthew Daniel

Climb Atlanta
Year 2007
Technology Illustrator, InDesign
Categories Kennesaw State University
Project Goal

Select a local event and create a promotional brochure for it. The event was Climb Atlanta, a fundraiser for the American Lung Association. The goal is for participants to climb 1,378 stairs to the top of the AT&T building in Atlanta, Georgia.

Solution

I experimented with dynamically styled typography and dimensionality. For the American Lung Association, I wanted to focus on clean air and open sky to promote healthy living and breathing.