Matthew Daniel

When Delta Air Lines launched the Keep Climbing campaign, I worked on the team that created all the ads, online banners, billboards, taxi toppers, subway posters, airport signage, in-flight screens, and more using the marketing campaign photography and copy guides. The marketing guidelines needed to be followed precisely for each asset for print or digital execution. These ads are only a tiny part of the tremendous amount of day-to-day creation of marketing materials supporting the Keep Climbing campaign. For some weeks, I would create hundreds of online banners using the Keep Climbing guidelines and sometimes in multiple languages such as Spanish, French, and Italian.