Matthew Daniel

Delta & Porsche
Year 2012
Applications Photoshop, Illustrator
Categories Branding, Delta Air Lines
Project Goal

Porsche agreed with Delta Air Lines to provide a transfer service in a Porsche vehicle from the plane to the gate. In partnership with Delta Air Lines and Porsche, I created a takeaway to give to the customers selected for the ride.


I decided to build a narrow card with copy and photography provided by Porsche. For the cover, I used an illustration of a plane with a tire tread pattern behind it. I worked with a local printer to select a custom paper that felt like leather. Then we reproduced the design as a glossy black with a matte black finish.