Project Goal
Create a unique VR experience for customers visiting Sky Clubs in multiple airports around the United States. The customers could virtually experience being on two separate aircraft, and as they looked around, new product features and highlights would appear.
- Find a vendor to produce the display.
- Find a vendor to supply the VR cardboard takeaway.
- Find a vendor to create the 3D experience.
- Source Samsung phones to use in the Samsung VR headsets.
- Source Samsung VR headsets.
- Ship the display and all the materials to Atlanta, New York, and Seattle.
- Coordinate with flight attendants to provide support during the activation.
Solution
I was able to work with multiple vendors simultaneously to create:
- The VR cardboard package. Sky Club members could take the cardboard with them and use their cell phones to experience being on board a plane and learning about all the new product features and highlights of the in-flight experience.
- A third-party tradeshow supply company created the display to my specifications regarding size, materials, colors, etc. I worked with the in-flight team to source actual seat material on display, which is also mimicked on the cardboard VR package.
- We collaborated with a company in Atlanta to create a 3D VR experience that would be used in the Samsung VR headset. Customers could take a cardboard VR headset and visit a URL to see the experience using their cell phone.
- Working with the tradeshow company, we built a TV stand to showcase the experience, accompanied by a promotional video to those passing by so they could understand what the VR users were experiencing.
- We modified the headset to have headphones without a head strap. We cleaned the headsets after each use with cleansing wipes and sourced disposable covers for the headphones.
- I worked with the tradeshow company to source a specifically designed chair that would allow customers, while experiencing VR, to sit down without the risk of falling. The chair was low profile and could spin 360 degrees.