Matthew Daniel

Got Your Back
Year 2008
Applications Illustrator
Categories Branding, Delta Air Lines
Project Goal

Design a logo to promote safety at Delta TechOps. The logo would be used on a multitude of materials including but not limited to hats, t-shirts, and posters.


I created a design that mimicked a target. Each person has a target on their back because everyone is responsible for everyone else's safety. The circular arrows imply that if you watch out for my safety, I'll watch out for yours.