Matthew Daniel

JDRF Sugar Show
Year 2007
Applications Photoshop, Illustrator
Categories Kennesaw State University
Project Goal

A representative from the Juvenile Diabetes Research Foundation visited Kennesaw State University at the request of the design professor to have the class create concepts for creative assets to promote the JDRF annual gala. We were encouraged to design multiple printed assets to promote the gala, including the event program brochure.

The Atlanta Spirit basketball team sponsored the gala. The sponsors provided food, and kids met the Dream Team and played on the NBA practice court with the players before the Hawks vs. NY Nicks game!

My goal was to create engaging creative based on food and basketball. The creative direction was to create a mailer and a gala pamphlet.

SOLUTION

My solution was to combine images that don't usually go together, like food and basketballs. I intended to engage the viewer to learn more and be inspired to register.

For the gala assets I wanted to highlight that one of the silent auction items was a trip.