The Home Depot, Atlanta, Georgia • Associate Creative Director

11/2018 – Present

Working remotely since 2020.

Directed creative strategy for high-visibility projects, partnering with stakeholders and external agencies to align with marketing objectives and achieve budget-conscious results.

• Provided creative direction on the launch of a new delivery content page on homedepot.com. The page launched at the beginning of September 2024, gaining 42M+ impressions and nearly $7M in revenue by the end of January 2025.
• Led the development of over 600,000 product page enhancements utilizing 5,000+ unique assets, increasing conversion rates while reinforcing brand authority.
• Crafted strategic, data-driven marketing campaigns across social media platforms like Facebook, Instagram, and Pinterest, enhancing engagement and delivering on-budget, on-time results.
• Optimized team workflows to achieve a 136% increase in year-over-year design productivity efficiency.
• Employed analytical platforms to evaluate the performance of online creative assets to optimize marketing strategies.
• Fostered a culture of collaboration and innovation, enabling the team to exceed performance benchmarks consistently.
• Developed a cohesive brand design system, ensuring consistent visuals across product pages, landing pages, and marketing materials.
• Mentored and developed creative teams, instilling leadership skills and improving department-wide processes to foster a high-performance creative environment.
• Harnessed generative AI and programming to streamline creative workflows, boosting team efficiency and delivering precise, high-quality assets.

The Home Depot, Atlanta, Georgia • Art Director

10/2016 – 11/2018

Led cross-functional creative teams, ensuring cohesive brand messaging and elevating product presentation across digital touchpoints.

• Built and implemented a scalable design system that increased brand consistency and improved user engagement across digital platforms.
• Ensured seamless integration of user-centric designs across platforms, driving engagement and strengthening customer loyalty.
• Generated creative briefs in partnership with project stakeholders.
• Directed creative strategy for high-visibility projects, ensuring alignment with marketing objectives and delivering within budget constraints.
• Partnered with external agencies and internal teams to maintain a unified brand identity across digital channels, improving overall brand impact and recognition.
• Provided art direction and hands-on design for various product launches, ensuring alignment with business goals.

The Home Depot, Atlanta, Georgia • Senior Web Designer

08/2015 – 10/2016

Designed and executed creative strategies for digital content, enhancing product presentation and user engagement.

• Developed over 5,000 product page enhancements while pioneering an efficient content production workflow that improved operational efficiency.
• Established an efficient and scalable content production workflow, optimizing processes for greater productivity and quality assurance by building detailed documentation and brand guidelines.
• Innovated with a custom-built JavaScript-based tool to streamline asset creation and enhance rich content experiences for users.
• Mentored junior designers, providing strategic guidance and fostering creative growth across the team.