Brand Identity That Actually Drives Growth
You don't need another logo. You need a brand people trust, remember, and act on.
Why Brand Identity Matters More Than Ever
As a creative director with experience leading brand transformation for national retailers and startups alike, I help small and mid-sized businesses develop authentic, conversion-driven brand identities that work across every channel—online, offline, and everything in between.
You’ll walk away with:
A Strategy-First Approach
I don’t jump into visuals. First, I delve deeply into your audience, business goals, and market position.
A Complete Visual Identity System
Logo, typography, color palette, iconography, image treatments, all crafted to be flexible, scalable, and instantly recognizable.
Messaging That Connects
I help shape your voice and tone so your brand sounds like you and resonates with your audience.
A Brand Style Guide
A practical, easy-to-follow guide so your team (and partners) stay on-brand with every post, pitch, and page.
Implementation Support
Whether it’s your website, social media, packaging, or sales decks, I help you roll out your content consistently across all platforms.
This is Right For You If:
- You’ve outgrown your DIY logo and visuals.
- Your branding is inconsistent across marketing channels.
- You’re rebranding after a pivot or growth phase.
- You’re preparing to launch and need a standout first impression.
- You know you should have brand guidelines, but don’t know where to start.
Ready to Build a Brand You're Proud Of?
Whether you’re starting fresh or evolving an existing identity, I’ll help you build a brand that drives real results, from recognition to revenue.
Book a Free 30-Minute Brand Consultation.
What You Get with Your Free Consultation:
- A live review of your current brand.
- Insights into your visual and messaging gaps.
- Actionable ideas to increase brand consistency.
- Clarity on your next steps, whether you hire me or not.
How I build a Brand Identity from Scratch
Discovery & Brand Audit
- Understand the client’s business goals, target audience, and competitive landscape
- Audit any existing branding or messaging (if applicable)
- Identify brand personality traits, tone of voice, and visual preferences
- Run stakeholder interviews or surveys if needed
Deliverables:
Discovery session summary, competitive brand landscape, initial brand brief
Brand Strategy Development
- Define brand positioning (what makes the brand unique)
- Create a mission statement and vision (if not already defined)
- Establish core brand values and personality traits
- Craft a messaging framework (value proposition, brand voice, tone)
Deliverables:
Brand strategy guide with positioning, values, voice, tone, and messaging pillars
Logo Design & Concept Development
- Sketch initial logo concepts based on brand strategy
- Explore typography, iconography, and symbolic elements
- Create 2–3 polished logo directions for review
- Iterate based on client feedback to arrive at final design
Deliverables:
Primary logo, alternate logo variations (horizontal, stacked, icon only), black & white versions
Visual Identity System
- Define color palette with primary and secondary colors
- Choose typography system (headlines, body copy, accents)
- Design supporting brand elements (iconography, patterns, textures, image treatments)
- Create layout principles (grids, spacing, usage rules)
Deliverables:
Full visual identity system including logos, colors, fonts, and design elements
Brand Style Guide
- Compile all visual and verbal elements into a shareable PDF or web-based guide
- Include logo usage rules, color specs, font hierarchy, image guidance, and voice/tone examples
- Provide do’s and don’ts for consistency
Deliverables:
Comprehensive brand guidelines for internal and external teams
Real-Word Application
Design sample applications to demonstrate the identity in use
Website mockups
Business cards or letterhead
Social media posts
Product packaging or signage
Consult or assist with the creative rollout
Deliverables:
Key brand assets and templates, rollout roadmap, optional creative support
Training & Handoff
Walk client through the brand guide
Provide editable design files and templates
Offer training sessions for internal teams (designers, marketers, leadership)
Deliverables:
Editable files (AI, PSD, fonts), onboarding session, access to ongoing support (if retained)
Optional Add-Ons
Website design and development
Social media templates and launch kit
Naming and tagline development
Copywriting support for key brand messaging
Brand photography or art direction
