Rich Content Brand Guidelines

Project Description

Project Goal

As my team grew from 2017 to 2018, I realized the importance of establishing a set of brand guidelines for our team that aligned with The Home Depot’s global brand standards. The key goals were to provide a guide for our team’s designers, as well as to cross-functional partners and agency teams within The Home Depot for vector illustration and 3D renders.


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Solution

Through my creative direction, I collaborated with digital designers on my team to create a set of brand guidelines in InDesign with a PDF file as the final deliverable. This set of guidelines had to comply with the standards outlined in The Home Depot’s global brand standards.

Important topics covered:

  • Color Palette
  • Fonts
  • Pod sizing
  • Illustration
  • Isometric
  • Lines
  • Callouts & Carets
  • Headers/Brand Banners
  • Bullets
  • SEO Best Practices
  • 3D Rendering
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