Matthew Daniel

Rich Content Brand Guidelines
Year 2018
Applications Photoshop, Illustrator,
Categories Kennesaw State University
Project Goal

As my team begin to grow from 2017 to 2018 I realized how important it was to establish a set of brand guidelines for our team which rolled up to the global brand standards for The Home Depot. The key goals were to provide a guide to our team's designers, but also to cross-functional partners and agency teams within The Home Depot for vector illustration and 3D renders.


Through my creative direction, I worked with digital designers on my team to create a set of brand guidelines in InDesign with a PDF file as the final deliverable. These set of guidelines had to fall within the standards outlined in the global brand standards for The Home Depot.

Important topics covered:

  • Color Palette
  • Fonts
  • Pod sizing
  • Illustration
  • Isometric
  • Lines
  • Callouts & Carets
  • Headers/Brand Banners
  • Bullets
  • SEO Best Practices
  • 3D Rendering