Case Study: Leading the Creative Strategy for The Home Depot’s Delivery Capabilities Page As the creative lead on a high-impact project for The Home Depot, I was tasked with designing and launching a new landing page for homedepot.com, which served as the digital hub for a $16M campaign promoting The Home Depot’s delivery services. The […]

Kluck’s Krispy Chicken Marketing and Campaign Management Overview As the marketing consultant for Kluck’s Krispy Chicken, I spearheaded various initiatives to enhance brand visibility, drive customer engagement, and boost sales across multiple locations. My work encompassed strategic planning, campaign execution, audience segmentation, and performance optimization. Below is a detailed breakdown of my contributions: 1. Brand […]

Project Details Objective: The objective of this project was to create a cohesive brand identity for The Home Depot’s new studio, where photos, videos, and other creative content are produced for marketing purposes. The aim was to develop a brand identity that reflected The Home Depot’s values and resonated with its target audience. Approach: To […]

Objective Update the current site and implement a contact form and a way to request appointments for installation. Provide an easy way to describe what services Lift Werx offers. Bonus features are a way to highlight past projects, capture deposits, online payment, and shopping. Update the logo and branding. One of the main objectives for […]

Home Decorators Collection On-Site and Offsite Banners I managed the Home Decorators Collection creative team, creating on-site and off-site affiliate banners and emails. Our team would work with the HDC merchants to decide what items would be marketed and the appropriate offers for those items based on pricing and inventory. The photography used in the […]

PROJECT BRIEF Update the current Pest Control experience and change the current icons under the Identify Your Pest row header to be within Rich Content standards.  PROBLEM TO SOLVE The icons are not detailed or expressive enough for the type of pest a customer is trying to control. SOLUTION  Our team created new detailed illustrations based […]

PROJECT BRIEF Produce illustrations for the spotlight section of the Hydroponic Gardening Contentful page categorizing three types of hydroponic gardening systems:  aquaponic, aeroponic, and deep water systems. PROBLEM TO SOLVE Recreate three photographic examples of aquaponic, aeroponic, and deep water hydroponic gardening systems as illustrations in the rich content style. SOLUTION We utilized the look and feel of […]

PROJECT BRIEF Produce illustrations to use as visual filters for the different cutting deck width options for the riding lawn mowers available at The Home Depot. PROBLEM TO SOLVE Recreate three photographic examples of three different riding mower cutting depths representing three different widths as illustrations in the Rich Content style. SOLUTION  Using the provided images […]

Appliances Category Page Year 2022 Applications Figma Categories Creative Direction, Branding,The Home Depot Project Goal Update the layout of the appliances category page with an updated banner.

Appliance Heroes Year 2022 Applications Figma Categories Creative Direction, Branding,The Home Depot Project Goal Create banners for the appliance event on the homedepot.com home page.