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Buckle Up
Year
2010
Applications
Photoshop, Illustrator
Categories
Branding, Delta Air Lines
Project Goal
An internal team at Delta Air Lines asked me to support a ground crew initiative at ATL to promote using seat belts on ground service equipment for safety.
Solution
I created a design that looked like a seatbelt going across the waist of the t-shirts, which the ground service crew would wear, increasing the awareness of seatbelt safety.