Signature Dish

Is your growing restaurant ready to move beyond basic marketing and truly own its digital landscape? Signature Dish is designed for ambitious eateries seeking to refine their brand identity, streamline their digital marketing for restaurants, and harness the power of marketing automation to attract and retain customers. This package is your blueprint for consistent customer engagement for restaurants and scalable growth. I will transform your marketing efforts into a cohesive, efficient, and highly effective system, allowing you to focus on what you do best: creating incredible dining experiences. What’s Included in Your Signature Dish System Package:

• In-Depth Restaurant Brand Audit:
  • A comprehensive analysis of your current restaurant branding, online presence, competitor landscape, and target market. I will identify strengths, weaknesses, and untapped opportunities.
  • Benefit to You: Gain crystal-clear insights into your brand’s perception and a strategic roadmap for improvement, ensuring your restaurant brand identity truly shines.
• Brand Refinement & Strategic Refresh:
  • Based on the audit, I’ll implement key refinements to your visual branding, messaging, and overall brand voice, ensuring consistency across all touchpoints.
  • Benefit to You: Present a polished, professional, and memorable brand that resonates deeply with your ideal diners.
• 3-Month Strategic Social Media Content Calendar:
  • Detailed content planning for two primary social media for restaurants platforms (e.g., Instagram, Facebook, TikTok). This includes themes, post ideas, hashtag strategies, and engagement prompts designed to build community and drive traffic.
  • Benefit to You: Maintain a vibrant, consistent, and engaging restaurant social media presence without the daily scramble, freeing up your time and boosting your social presence.
• Basic Email Automation:
  • I’ll design and implement 2-3 core email marketing for restaurants automation workflows.
  • Examples include:
    • Automated welcome series for new subscribers.
    • Birthday offers to drive repeat visits.
    • Automated restaurant review requests (integrating with your chosen review platform).
  • I’ll prioritize integration with your existing POS system (if feasible) for highly personalized campaigns.
  • Benefit to You: Build customer loyalty and drive repeat business on autopilot with targeted, timely messages that nurture your diner relationships and boost customer engagement.
• Basic Social Media Automation:
  • Set up automated content posting and scheduling for 1-2 social media platforms, ensuring your content is posted consistently, even when you’re busy.
  • Benefit to You: Achieve consistent social media presence and efficiency, ensuring your restaurant stays top-of-mind without manual effort.
• Ongoing Automation Oversight & Support (Additional Monthly Retainer):
  • I will provide continuous monitoring of your automated workflows (email, social, reviews), make minor adjustments as needed, and deliver monthly performance reports. This ensures your marketing automation for restaurants runs smoothly and effectively.
  • Benefit to You: Peace of mind knowing your automated systems are expertly managed, optimized, and delivering continuous value.

Who Is This Package For?

• Growing restaurants ready to invest in a more sophisticated restaurant digital marketing strategy.
• Eateries that want to leverage marketing automation to save time and increase efficiency.
• Businesses aiming to strengthen their online presence for restaurants and deepen customer engagement.
• Restaurants seeking a structured approach to restaurant content strategy and brand identity refinement.

Your Investment:

• One-Time Setup Fee: $4,800
  • This covers the comprehensive brand audit, strategic planning, and the intricate setup and integration of your automated email and social media workflows.
• Ongoing Monthly Retainer: $450/month (optional)
  • This covers our continuous oversight, performance reporting, and proactive management of your automated systems and content strategy.
• External Software Subscriptions (Paid Directly by Client):
  • For transparency and control, you will directly subscribe to one or more cloud applications (estimated $30-$100+ per month each, based on usage). We’ll help you choose the best fit!

Ready to Automate Your Restaurant’s Success? Transform your marketing from a task list into a powerful, automated system. The Signature Dish is your key to unlocking sustained restaurant growth and a dominant online presence.