Matthew Daniel

Delta Wings Gamification
Year 2014
Applications Illustrator, AfterEffects
Categories Branding, Delta Air Lines
Project Goal

The goal was to create assets for the Delta Fly App, social media (Facebook, Google+, Twitter, LinkedIn), and email to give customers badges for certain achievements. To complement each achievement were levels.

Animated Versions


I created a system based on wings with a circular badge on top. There is also space on the design to display the level and the title of the "wing." I created the wings in Adobe Illustrator but found a workflow that allowed me to created animated versions in Adobe AfterEffects which created a scalable process for creating animated wings for email and other channels if desired.