Challenge and Scope
Lift Werx did not have a functional website when I took on the project as a pro bono engagement for a family member. Working independently, I created the brand identity and built the digital foundation for the business, including website strategy, UX and visual design, WordPress development, search optimization, lead capture, appointment requests, ecommerce, customer accounts, marketing automation, hosting, and ongoing maintenance.
The goal was not simply to put the business online. I needed to create an experience that helped prospective customers find Lift Werx through search, quickly understand its services, and choose the most convenient way to make contact.
I also designed the Lift Werx logo and developed the visual identity used throughout the website. The identity was extended beyond digital applications through logo assets provided for hats, shirts, stickers, and other branded materials.
For a service business, reducing friction between interest and direct contact was one of the most important experience decisions. As the site evolved, I made the Lift Werx phone number a prominent call to action throughout the experience. It has become the primary way customers who reach the business through the website make contact.
I also created an appointment request workflow for customers who want to schedule hydraulic lift installation or service online. Rather than building custom scheduling functionality where it was not necessary, I selected and configured an existing solution around the business requirements. This gave customers a structured way to request service while keeping the experience simple for the owner to manage.
Organic search is an important acquisition channel for Lift Werx, so I approached search visibility as part of the customer experience rather than as a separate marketing task. I developed the site around targeted keywords for hydraulic lift services in Georgia and combined on-page SEO with page-speed and technical performance optimization.
For the targeted searches I monitor, the site has reached the top one to two organic search positions for hydraulic lift companies in Georgia.
The contact form provides a secondary conversion path for customers who prefer to submit an inquiry rather than call. I connected those submissions to an automated workflow that stores the customer information and sends a confirmation email letting the customer know the message was received. This creates a more consistent first response while building structured customer data for future communication.
I also self-host the website and maintain its server environment, giving me ongoing responsibility for the technical foundation supporting the site’s performance, availability, and optimization.
I integrated WooCommerce to expand the site beyond lead generation and give Lift Werx the ability to accept service deposits, collect payments, and sell products online.
The commerce system was designed as supporting infrastructure rather than the primary customer journey. Direct contact remains the strongest path for new business, while WooCommerce gives the owner additional flexibility to handle service-related payments and products within the same branded digital experience.
I built customer account functionality that allows customers to manage orders, payments, and appointment activity within the site. I also looked beyond the initial transaction and designed an automated workflow to help Lift Werx turn completed projects into marketing content, reviews, and potential referrals.
The business owner can submit project details and images through a form. The automation uses that information to generate a draft project post and attach the supplied photography, reducing the amount of manual work required to publish completed installations.
I also created a customer follow-up workflow that can send a thank-you email after a project, request a Google review, and encourage the customer to refer Lift Werx to others.
The automation infrastructure is functional, but adoption by the owner has been limited. Only the initial project post I created from supplied photography has been published. I therefore view this part of the project as evidence of systems thinking and automation design rather than claiming marketing results from workflows that have not been used consistently.