Project Snapshot
- Industry: Sports, Events, Youth Culture
- Audience: Youth, Teens, Young Adults
- Theme: Halloween
- Location: Utah
- Role: Creative Direction, Brand Identity, Illustration, Production Design
- Deliverables: Master Logos, Social Templates, Poster, Merch Previews
Challenge
Create an energetic identity that feels bold and youth-friendly across bikes and pump track culture. Build a main festival brand plus a race sub-brand that works in bright colors on dark apparel, prints crisply in limited inks, and reads instantly in motion on social.
Solution
- Festival Core Mark: Jack-o-lantern helmet concept simplified for fast recognition at distance.
- Visual Language: Thick line work, flat vector shapes, limited-ink neon palette for screens and 2–4 color merch.
- Modular System: Wordmarks, badges, and patterns scaled from posters to wristbands.
- Production-Ready Assets: Spot-color variants, knockouts, and single-color cuts for vinyl and screen print.
- Social Toolkit: Square and vertical templates.
The Pump-kin Race
A playful, high-contrast identity designed for pump track race hype. The mark keeps the festival DNA while leaning into motion lines and a zombie design.
Mockups and Collateral
Race Bib
Hats
Hoodie
