Projects completed while working on the brand marketing team at The Home Depot.
Project Brief Drive purchases in priority classes by targeting consumers in market for those classes with relevant and inspiring content. Deliverables: Facebook/Instagram Nextdoor Pinterest Snapchat Digital Video OLA Banners Objective Awareness and Consideration Get THD customers who are actively shopping for a specific product to purchase from THD by dynamically targeting them with relevant content […]
Case Study: Leading the Creative Strategy for The Home Depot’s Delivery Capabilities Page As the creative lead on a high-impact project for The Home Depot, I was tasked with designing and launching a new landing page for homedepot.com, which served as the digital hub for a $16M campaign promoting The Home Depot’s delivery services. The […]
Project Details Objective: The objective of this project was to create a cohesive brand identity for The Home Depot’s new studio, where photos, videos, and other creative content are produced for marketing purposes. The aim was to develop a brand identity that reflected The Home Depot’s values and resonated with its target audience. Approach: To […]
Home Decorators Collection On-Site and Offsite Banners I managed the Home Decorators Collection creative team, creating on-site and off-site affiliate banners and emails. Our team would work with the HDC merchants to decide what items would be marketed and the appropriate offers for those items based on pricing and inventory. The photography used in the […]
PROJECT BRIEF Update the current Pest Control experience and change the current icons under the Identify Your Pest row header to be within Rich Content standards. PROBLEM TO SOLVE The icons are not detailed or expressive enough for the type of pest a customer is trying to control. SOLUTION Our team created new detailed illustrations based […]
PROJECT BRIEF Produce illustrations for the spotlight section of the Hydroponic Gardening Contentful page categorizing three types of hydroponic gardening systems: aquaponic, aeroponic, and deep water systems. PROBLEM TO SOLVE Recreate three photographic examples of aquaponic, aeroponic, and deep water hydroponic gardening systems as illustrations in the rich content style. SOLUTION We utilized the look and feel of […]
PROJECT BRIEF Produce illustrations to use as visual filters for the different cutting deck width options for the riding lawn mowers available at The Home Depot. PROBLEM TO SOLVE Recreate three photographic examples of three different riding mower cutting depths representing three different widths as illustrations in the Rich Content style. SOLUTION Using the provided images […]
Appliances Category Page Year 2022 Applications Figma Categories Creative Direction, Branding,The Home Depot Project Goal Update the layout of the appliances category page with an updated banner.
Appliance Heroes Year 2022 Applications Figma Categories Creative Direction, Branding,The Home Depot Project Goal Create banners for the appliance event on the homedepot.com home page.
Awesome Sauce Year 2018 Applications PHP, JavaScript, HTML, CSS Categories Development, The Home Depot Project Goal Awesome Sauce was developed to pull data from three separate APIs to validate rich content. In it’s latest version, it pulls from a fourth API which contains prioritized product attributes based on customer search data. The goal was to […]