Project Snapshot Industry: Sports, Events, Youth Culture Audience: Youth, Teens, Young Adults Theme: Halloween Location: Utah Role: Creative Direction, Brand Identity, Illustration, Production Design Deliverables: Master Logos, Social Templates, Poster, Merch Previews Challenge Create an energetic identity that feels bold and youth-friendly across bikes and pump track culture. Build a main festival brand plus a […]
Living Education Academy is a nature-based learning program for children ages 6–14. I partnered with the founders to define their vision, build a complete brand identity system, and craft a go-to-market strategy for launch.
My work included audience research, logo development, visual system design, messaging pillars, and voice documentation that unified the Academy’s story across every touchpoint.
The result is a cohesive brand that expresses freedom, curiosity, and connection — a foundation for lasting growth.
