Project Goal When Delta Air Lines launched the Keep Climbing campaign, I worked on the team that created all the ads, online banners, billboards, taxi toppers, subway posters, airport signage, in-flight screens, and more, utilizing the marketing campaign’s photography and copy guides. The marketing guidelines needed to be followed precisely for each asset for print […]
Project Goal Design a brochure to educate potential Delta Air Lines employees about the MBA program. Solution Using the global brand standards, I created a document in InDesign that utilized the current marketing campaign creative for the cover.
Project Goal Design a logo to promote safety at Delta TechOps. The logo would be used on a multitude of materials, including but not limited to hats, t-shirts, and posters. Solution I created a design that mimicked a target. Each person has a target on their back because everyone is responsible for the safety of […]
Project Goal Promote a local event. The goal of this project was to pick an event from the classifieds and use Illustrator to create an illustration and a promotional graphic to highlight the event. The illustration had to use tessellation and appear surrealistic while containing a form that morphed into another form. Solution For my […]
Project Goal The goal was to take an article from The Economist and hand-draw an illustration for the cover. The article I selected highlighted the money being generated by tourists in North Korea. The issue is that the tourists are not seeing the true North Korea but only a curated set of events and places. […]
Project Goal I volunteered to work with the non-profit organization in Atlanta, Georgia, known as the Jane Fonda Center for Adolescent Reproductive Health. The Jane Fonda Center wanted to build PowerPoints to use in their offices to help educate teens on healthy reproductive health. I was asked to create engaging slides for teens. Solution I […]
Project Goal This project aimed to build spreads in InDesign based on the elements and principles of design. There were a few stipulations. One black and white spread. Three die cuts. One monochromatic spread. Only use typography and photography. Solution The theme I selected was “around the house,” where I chose different rooms to highlight […]
Project Goal The goal for this project was to identify a company that may need updating to their branding including a logo, menu, table topper, etc. Solution I updated the company colors with red and yellow to promote one’s appetite. The green in the branding reinforces the concept of freshness. The restaurant is known for […]
Project Goal A representative from the Juvenile Diabetes Research Foundation visited Kennesaw State University at the request of the design professor to have the class create concepts for creative assets to promote the JDRF annual gala. We were encouraged to design multiple printed assets to promote the gala, including the event program brochure. The Atlanta […]
Project Goal Promote a local event. This project was my first design project at Kennesaw State University. Not ground breaking but I like to leave it here to remind myself where I started. Solution To create an engaging mailer, I combined animals with candy and pumpkins. I used bright alternating colors on top of a […]
