Project Goal The goal was to create uniquely private branded content for Husky using the packaging brand guidelines instead of the Rich Content brand guidelines. This approach introduced a different color for the pods and a red underline for the pod headlines.
Project Goal As my team grew from 2017 to 2018, I realized the importance of establishing a set of brand guidelines for our team that aligned with The Home Depot’s global brand standards. The key goals were to provide a guide for our team’s designers, as well as to cross-functional partners and agency teams within […]
Project Goal The goal was to create assets for the Delta Fly App, as well as social media platforms (Facebook, Google+, Twitter, LinkedIn), and email to award customers with badges for specific achievements. To complement each achievement were levels. Animated Versions Animation Notice: Animations work on load and do not loop. Solution I created a […]
Project Goal Create a centralized location for all Delta Air Lines employees to access branded materials and learn more about the global brand standards. While working on the brand team in marketing, we would receive numerous weekly emails asking questions about the global standards or where employees could source files. I decided it would be […]
Project Goal Create a unique VR experience for customers visiting Sky Clubs in multiple airports around the United States. The customers could virtually experience being on two separate aircraft, and as they looked around, new product features and highlights would appear. Find a vendor to produce the display. Find a vendor to supply the VR […]
Project Goal The project was conceived by the marketing director, who requested that I design and build a giant tablet that we could use at activations and customer events, highlighting Delta’s latest products and features. Solution The giant tablet cabinet was created in California and featured a backlight “super graphic” of the Delta widget along […]
Project Goal Porsche agreed with Delta Air Lines to provide a transfer service in a Porsche vehicle from the plane to the gate. In partnership with Delta Air Lines and Porsche, I created a takeaway token for the selected customers who rode. Solution I decided to build a narrow card with copy and photography provided […]
Project Overview I created Delta’s enterprise Email Style Guide, a modular design system built to standardize how the brand communicates across millions of outbound messages. The guide formalized every component of the email experience, from copy tone and hierarchy to visual layout, color usage, and interaction patterns. This system ensured that all Delta communications delivered […]
Project Goal An internal team at Delta Air Lines asked me to support a ground crew initiative at ATL to promote the use of seatbelts on ground service equipment for safety. Solution I created a design that resembled a seatbelt crossing the waist of the t-shirts, which the ground service crew would wear, increasing the […]
Project Goal Create a branded map for the Delta Sky Club to help Sky Club members know the layout of the Atlanta airport. Solution I used Delta Air Lines’ global brand standards to create an on-brand version of a terminal map for the Atlanta airport.
