Project Goal The goal was to create assets for the Delta Fly App, as well as social media platforms (Facebook, Google+, Twitter, LinkedIn), and email to award customers with badges for specific achievements. To complement each achievement were levels. Animated Versions Animation Notice: Animations work on load and do not loop. Solution I created a […]

Project Goal Create a centralized location for all Delta Air Lines employees to access branded materials and learn more about the global brand standards. While working on the brand team in marketing, we would receive numerous weekly emails asking questions about the global standards or where employees could source files. I decided it would be […]

Project Goal Create a unique VR experience for customers visiting Sky Clubs in multiple airports around the United States. The customers could virtually experience being on two separate aircraft, and as they looked around, new product features and highlights would appear. Find a vendor to produce the display. Find a vendor to supply the VR […]

Project Goal The project was conceived by the marketing director, who requested that I design and build a giant tablet that we could use at activations and customer events, highlighting Delta’s latest products and features. Solution The giant tablet cabinet was created in California and featured a backlight “super graphic” of the Delta widget along […]

Project Goal Porsche agreed with Delta Air Lines to provide a transfer service in a Porsche vehicle from the plane to the gate. In partnership with Delta Air Lines and Porsche, I created a takeaway token for the selected customers who rode. Solution I decided to build a narrow card with copy and photography provided […]

Project Goal An internal team at Delta Air Lines asked me to support a ground crew initiative at ATL to promote the use of seatbelts on ground service equipment for safety. Solution I created a design that resembled a seatbelt crossing the waist of the t-shirts, which the ground service crew would wear, increasing the […]

Project Goal Create a branded map for the Delta Sky Club to help Sky Club members know the layout of the Atlanta airport. Solution I used Delta Air Lines’ global brand standards to create an on-brand version of a terminal map for the Atlanta airport.

Project Goal When Delta Air Lines launched the Keep Climbing campaign, I worked on the team that created all the ads, online banners, billboards, taxi toppers, subway posters, airport signage, in-flight screens, and more, utilizing the marketing campaign’s photography and copy guides. The marketing guidelines needed to be followed precisely for each asset for print […]

Project Goal Design a brochure to educate potential Delta Air Lines employees about the MBA program. Solution Using the global brand standards, I created a document in InDesign that utilized the current marketing campaign creative for the cover.

Project Goal Design a logo to promote safety at Delta TechOps. The logo would be used on a multitude of materials, including but not limited to hats, t-shirts, and posters. Solution I created a design that mimicked a target. Each person has a target on their back because everyone is responsible for the safety of […]