CompanyCam Brand and Design System Refresh Building the brand and website design system simultaneously. Translating customer research and stakeholder feedback into a clearer brand foundation and scalable website system during a four-week sprint and major leadership transition. Pre-launch case study | 2026 Selected process work is shown here. Unreleased brand assets and confidential material will […]
Project Snapshot Industry: Sports, Events, Youth Culture Audience: Youth, Teens, Young Adults Theme: Halloween Location: Utah Role: Creative Direction, Brand Identity, Illustration, Production Design Deliverables: Festival + Race Identity, Poster, Merchandise Concepts Project Status: Commissioned work. Final artwork was delivered to the client, but the event was canceled before launch and the pieces were not […]
Living Education Academy is a nature-based learning program for children ages 6–14. I partnered with the founders to define their vision, build a complete brand identity system, and craft a go-to-market strategy for launch.
My work included audience research, logo development, visual system design, messaging pillars, and voice documentation that unified the Academy’s story across every touchpoint.
The result is a cohesive brand that expresses freedom, curiosity, and connection — a foundation for lasting growth.
Project Brief Create a scalable in-market campaign that could turn active product interest into purchase consideration across multiple digital channels. The creative challenge was to make the work relevant to what customers were actively shopping for while maintaining a consistent Home Depot brand experience across formats and placements. Role Creative Director, leading the campaign’s visual […]
Case Study: Leading the Creative Strategy for The Home Depot’s Delivery Capabilities Page As creative lead, I designed and launched a new delivery landing page for homedepot.com that served as the digital hub for a $16M campaign promoting The Home Depot’s delivery services. The project required a mobile-first experience that could support both consumer and […]
Kluck’s Krispy Chicken Brand & Go-to-Market Strategy Overview I initiated a three-month pro bono consulting engagement with Kluck’s Krispy Chicken as the business was expanding from its original restaurant to a second location and a ghost kitchen in Salt Lake City. I worked directly with the primary owner and several partner owners as the project’s […]
Building a Brand-Adjacent Identity Challenge The Home Depot needed an identity for Studio Orange, its internal studio for photography, video, and other marketing content. The identity needed to stand apart from The Home Depot’s primary logo without relying on a traditional logo lockup, while still feeling clearly connected to the parent brand. As the sole […]
Challenge and Scope Lift Werx did not have a functional website when I took on the project as a pro bono engagement for a family member. Working independently, I created the brand identity and built the digital foundation for the business, including website strategy, UX and visual design, WordPress development, search optimization, lead capture, appointment […]
Home Decorators Collection On-Site and Offsite Banners I managed the Home Decorators Collection creative team, creating on-site and off-site affiliate banners and emails. Our team would work with the HDC merchants to decide what items would be marketed and the appropriate offers for those items based on pricing and inventory. The photography used in the […]
PROJECT BRIEF Update the current Pest Control experience and change the current icons under the Identify Your Pest row header to be within Rich Content standards. PROBLEM TO SOLVE The icons are not detailed or expressive enough for the type of pest a customer is trying to control. SOLUTION Our team created new detailed illustrations based […]