Project Snapshot Industry: Sports, Events, Youth Culture Audience: Youth, Teens, Young Adults Theme: Halloween Location: Utah Role: Creative Direction, Brand Identity, Illustration, Production Design Deliverables: Master Logos, Social Templates, Poster, Merch Previews Challenge Create an energetic identity that feels bold and youth-friendly across bikes and pump track culture. Build a main festival brand plus a […]
Living Education Academy is a nature-based learning program for children ages 6–14. I partnered with the founders to define their vision, build a complete brand identity system, and craft a go-to-market strategy for launch.
My work included audience research, logo development, visual system design, messaging pillars, and voice documentation that unified the Academy’s story across every touchpoint.
The result is a cohesive brand that expresses freedom, curiosity, and connection — a foundation for lasting growth.
Project Brief Drive purchases in priority classes by targeting consumers in market for those classes with relevant and inspiring content. Deliverables: Facebook/Instagram Nextdoor Pinterest Snapchat Digital Video OLA Banners Objective Awareness and Consideration Get THD customers who are actively shopping for a specific product to purchase from THD by dynamically targeting them with relevant content […]
Case Study: Leading the Creative Strategy for The Home Depot’s Delivery Capabilities Page As the creative lead on a high-impact project for The Home Depot, I was tasked with designing and launching a new landing page for homedepot.com, which served as the digital hub for a $16M campaign promoting The Home Depot’s delivery services. The […]
Kluck’s Krispy Chicken Marketing and Campaign Management Overview As the marketing consultant for Kluck’s Krispy Chicken, I spearheaded various initiatives to enhance brand visibility, drive customer engagement, and boost sales across multiple locations. My work encompassed strategic planning, campaign execution, audience segmentation, and performance optimization. Below is a detailed breakdown of my contributions: 1. Brand […]
Project Details Objective: The objective of this project was to create a cohesive brand identity for The Home Depot’s new studio, where photos, videos, and other creative content are produced for marketing purposes. The aim was to develop a brand identity that reflected The Home Depot’s values and resonated with its target audience. Approach: To […]
Objective Update the current site and implement a contact form and a way to request appointments for installation. Provide an easy way to describe what services Lift Werx offers. Bonus features are a way to highlight past projects, capture deposits, online payment, and shopping. Update the logo and branding. One of the main objectives for […]
Home Decorators Collection On-Site and Offsite Banners I managed the Home Decorators Collection creative team, creating on-site and off-site affiliate banners and emails. Our team would work with the HDC merchants to decide what items would be marketed and the appropriate offers for those items based on pricing and inventory. The photography used in the […]
PROJECT BRIEF Update the current Pest Control experience and change the current icons under the Identify Your Pest row header to be within Rich Content standards. PROBLEM TO SOLVE The icons are not detailed or expressive enough for the type of pest a customer is trying to control. SOLUTION Our team created new detailed illustrations based […]
PROJECT BRIEF Produce illustrations for the spotlight section of the Hydroponic Gardening Contentful page categorizing three types of hydroponic gardening systems: aquaponic, aeroponic, and deep water systems. PROBLEM TO SOLVE Recreate three photographic examples of aquaponic, aeroponic, and deep water hydroponic gardening systems as illustrations in the rich content style. SOLUTION We utilized the look and feel of […]
